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HP

HP Envy. Global launch campaign

 

HP wanted a 360 video campaign to promote their new range of convertible laptops. Flare @ AMVBBDO briefed us and we wrote a campaign based around 360 lifestyle films of three digital nomads who ran their businesses on the go - a Travel blogger , a globetrotting Hotelier and an Agent for Graffiti Artists and DJs, demonstrating the qualities of the laptop in enabling their lifestyles and businesses.

 
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We shot in Nicaragua, Indonesia, Hong Kong and Tuscany with a small crew, shooting three observational documentaries, delivering three versions of each film for an integrated global campaign across social media and retail spaces.

 

DICKIE, HOTELIER: NICARAGUA & TUSCANY

SHARON, TRAVEL BLOGGER: INDONESIA

LOU, GRAFITTI ARTIST: HONG KONG